This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this episode, Adblock Plus starts its own ad Jewelry Retouching network (or does it?). Robert and I also discuss the future of advertising, analyze AT&T's goal of becoming a media company (of course), and share our thoughts on whether content marketing is Jewelry Retouching hard to measure. or not. Elks and praise include a long talk about diversity in the events industry, then we end with our example of the week: Walmart World. This week's show (Recorded live September 19, 2016; duration: 1:03:11) Download this week 's This Old Marketing PNR podcast .
If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . An interview with Adblock President Tim Schumacher on Contently explains the motivations behind this surprising decision - and the ensuing backlash - in more Jewelry Retouching detail. But Robert thinks the bigger question here is why publishers let third parties dictate the terms of ad inventory, when they should be delivering higher quality content Jewelry Retouching experiences themselves trying to turn itself into a media advertising company? A recent article on CNBC's website examines the evidence that may indicate that the telecommunications giant is looking for a media company merger and acquisition game.
As the article explains, a strategic media acquisition would be a smart way for AT&T to consolidate its ad tech business. Long-time PNR fans will Jewelry Retouching recognize the bigger story here, which is that is just one of many giant corporations Jewelry Retouching looking for better ways to deliver media-driven experiences to consumers. Brand Museums: How Companies Tell Their Stories Does the content marketing industry have a measurement problem? (In his recent post on the Martech Advisor website CEO Vincent Mifsud attempts to demystify the equation when it comes to the best metrics to use for content marketing.