Scott Minor Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often. Test Everything First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.) Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get Italy Phone Number List away with not A/B testing anymore.) And make sure the testing samples are appropriately sized. When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small.
Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign. Create Standard Operating Procedures Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented. Documenting the process gives you an opportunity to think critically about each step.