The characteristic positioning of the enterprise also includes the characteristic positioning of the enterprise in various aspects such as service and whatsapp Database marketing. Since the differentiated positioning here refers to the word "characteristic", enterprises must carefully integrate their own advantageous resources. Enterprises must know where their advantages lie in the process of attracting investment for a long time. It is a product feature, with a batch of whatsapp Database exclusive varieties, new special drug varieties and medical insurance varieties? It is also the characteristics of channel operation. It has its own channel scale or grasp in certain aspects such as clinical, specialist, hype, or OTC pharmacies.
These can be used as the first choice for enterprises to implement differentiated positioning to guide business operations. 2. Selection whatsapp Database of product characteristics For investment companies that cannot realize product production by themselves and do not have market control, the degree of dependence on products is obvious. Therefore, corporate purchasers will put a lot of effort into the selection of products, hoping to find products whatsapp Database such as: exclusive, new and special drugs, medical insurance, and less competing products. But the reality is that these varieties are quite scarce as resources that any company in the pharmaceutical industry hopes to master.
At the same time, manufacturers are now constantly skipping traditional business and developing their own teams to develop terminals, which greatly reduces whatsapp Database the chances of investment companies finding such varieties. Is it true that such varieties cannot be found, and investment companies can only sit still and face death? the answer is negative. We can completely change the way of thinking for product selection, that is, select the sales channels whatsapp Database for those featured products, and then select products according to the channel needs. For example, specialized hospitals that have developed rapidly in the past two years. Let's take a closer look. These subdivided hospitals, which are mainly located in andrology, gynecology, urology, liver disease, facial features, anorectal, etc.,